The SisuGirls Story

Five years ago (2014) we launched a social enterprise in Singapore called SisuGirls with the aim of inspiring and encouraging sisu in girls through sport and adventure and by showcasing strong, healthy and positive role models.  Sisu (see soo) is a Finnish construct for bravery, determination and resilience.

The vision was to create safe and supportive environments for girls to step out of their comfort zone and develop bravery, determination and resilience. We wanted to do our small part in addressing some of the self-confidence decline we see in girls as they mature. 

Between 2014 and 2019 we dabbled in many different things - trail running, skateboarding and rock climbing programs, children’s books, podcasts, workshops and events. We tested the water on different ideas and versions.

In early 2020, our global ambassador, Anna Frost, took over the reins of SisuGirls, with the original aim of inspiring and encouraging girls, and boys, to live with sisu.